Pinterest was last valued at $11 billion with a $533 million fundraise in May 2015 that saw participation from Andreessen Horowitz, Bessemer Venture Partners and other major VCs. While the two services do operate in a similar manner, it's still unclear how Pinterest will use Instapaper to bring in more revenue. The company makes money through in-site advertising, allowing companies to pay to have their products displayed to Pinterest users.īuying Instapaper signals that the company is looking to expand its offering beyond things like products and recipes and into news and entertainment, driven by article discovery. Classically, Pinterest lists comprise cool products, projects, recipes, outfits and room designs, among other topics of whimsy. Remember Instapaper The Pinterest-owned, read-it-later bookmarking service is taking a break in Europe apparently while it works on achieving compliance with the region’s updated privacy. This acquisition is an interesting move by Pinterest, which has built its business by enabling users to save items from around the web into designated lists. As a result of the deal, the Instapaper team will move from New York City to join Pinterest in its San Francisco headquarters. What could it mean by "better resourced"? Follow the link on that phrase and it takes you to the August post about its new owner.News hit yesterday that Instapaper, the provider of a tool for saving web pages to read later, has been acquired by Pinterest. "Now that we're better resourced, we're able to offer everyone the best version of Instapaper," the company said in the Tuesday post. (The amount wasn't disclosed.) That gave Instapaper the ability to do away with charging its users for a premium version, which was $3 a month or $30 a year. See more ideas about february quotes, pinterest marketing mistakes, optimize pinterest. The Instapaper team says not much will change once it becomes independent again sometime in August. Articles likes, highlights, and notes created from your Instapaper account. Instapaper will work with us to continue building indexing and. But Instapaper isn't getting the ax - after two years under its owner Pinterest, the bookmark-and-read-it-later app is going indie, and creating its own company, Instant Paper, Inc. In that year, Marco Arment sold the service to Betaworks, which sold it to Pinterest in 2016. Pinterest, the popular digital scrapbooking site, bought Instapaper in August. The Instapaper team are experts in saving, curating and analyzing articles, and theyre a welcome addition to Pinterest. Today, we’re excited to announce that Instapaper is joining Pinterest. Current subscribers to the premium version will get prorated refunds.
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That includes an ad-free website, full-text search for all articles, unlimited notes and speed reading, text-to-speech playlists and Kindle Digests of up to 50 articles.
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Starting today, Instapaper users get access to features previously available only via a paid subscription, the company said in a blog post. An anonymous reader quotes a report from The Verge: Instapaper, a pioneering app for saving articles to read later, has been acquired- again.The app, which was created by developer Marco Arment and sold to Betaworks in 2013, has found a new home at Pinterest. Pinterest does have a save button that encourages users to push content to the service, but it’s likely Instapaper will assist in the distribution of articles and information from publishers. In April 2013, Marco sold a majority stake to Betaworks and by mid 2016 Pinterest acquired the company. Instapaper said Tuesday the premium version of its article bookmarking app is now free, and it strongly hinted its new owner made it possible. The service was founded in 2008 by Marco Arment.